33 Digital Marketing Strategies Used to Fuel Business Growth in 2020

2020 has been a whirlwind of a year. Period. And as a business owner it feels overwhelmingly natural to want to pause marketing efforts and go into hunker down mode. It’s normal to feel this way as we don’t know what the future holds and have lost a bit of that control we worked so hard for. But is this the best strategy?

There’s been a tiny argument circulating about whether or not companies should cut their marketing budgets. So, as a digital marketing agency ourselves, we went out and asked business owners and marketing managers in different industries about this key topic — How are you still going and growing in 2020? It seems the common consensus was not cutting their marketing budget (we saw that coming…). But what theses masterminds did do was adapt — they doubled down on their marketing efforts and/or changed their strategy to fit the times.

But don’t just listen to us. Find out for yourself with the key marketing strategies used for business growth in 2020.

28 New Hires by NOT Cutting the Marketing Budget

Joy Gendusa
Founder & CEO, PostcardMania

Our weekly earnings initially took a 41% dip from mid-March to the end of April. But since May 1, PostcardMania has been on a huge expansion tear by:

• adding 28 brand new jobs that did not exist previously
• making up ALL 2020 revenue losses — we got back into the black on July 20
• setting a new highest-ever record in July for sales (and June was the third highest-ever)
• and getting on track to actually be up this year by about 10%

Postcard Mania’s 2020 marketing growth was fueled by one thing in particular, which Joy explains below:

“Don’t cut your marketing no matter what — even during an economic slump! I know it can be painful, but continuing your usual marketing outflow is vital to your business surviving a slump and thriving afterwards. I learned this in 2008, when I cut my marketing following that recession, and it took years for my business to fully recover. This time around, I maintained my marketing budget despite nationwide pandemic shutdowns…